Is Wrapping Your Car Worth It?

Many car owners seek the individuality that a mass-produced car cannot offer, with unique colours, finishes and patterns. Business owners want to add company branding to their fleet to increase brand awareness and provide mobile advertising.

The answer for both types of car owners is to vinyl wrap their vehicles. But is this a good idea and is it worth the investment? And how durable are car wraps?

The many benefits of car wrapping

Wrapping your car has many benefits that include:

• A unique appearance. Vinyl car wraps are available in a wide range of colours, textures and designs. Thus, you can go for bright colours in a glossy finish, more muted colours that have a matte finish, transparent vinyl that lets the original colour show through or a variety of patterns that include customised designs. You can also apply a partial vinyl warp or have different colours on various sections of the car body while business owners can incorporate logos, company or brand names, contact details, and any messages they want to get across.
• Cost savings when compared to a full paint respray. The latter requires a vehicle to be sanded down, prepared and then painted a section at a time, with the whole process meaning your vehicle may be off the road for more than a week. Wrapping is a much quicker process so you will only be without your car for a few days. As a result, you save money on the job and have lower car hire costs as well as being inconvenienced for a shorter time.
• Renewable wraps. Unlike a paint respray, vinyl wraps are not permanent but can be removed if you want to change the appearance or revert to the previous colour. This gives you the option to have a completely different style at intervals or, for a business, to change the focus of the advertising.
• Retained or increased value. If you are selling your car, the new owner may be prepared to pay more for a vinyl-wrapped vehicle due to its many advantages. If, however, the colour or design is not liked, you can simply have the wrap removed and revert to the original paintwork.
• Added protection. A vinyl wrap adds an extra layer of protection for your paintwork, avoiding minor scratches, road chips and other problems including fading due to the sun’s UV rays. Even if you don’t want to alter the colour of your vehicle, a vinyl wrap will let the original colour shine through and keep it safe. If you eventually remove the vinyl layer, your paint will look as good as new.
• Easy maintenance. Unlike paint, which needs waxing and polishing to keep its glossy appearance, a vinyl wrap’s cleaning needs are much more simple. A regular hand wash using a soft sponge, warm water and a mild cleaning product is all that is needed to keep your car looking great for at least five years.

Ensuring you gain all the available benefits

Vinyl wrapping is a very cost-effective way to change the look of your car but you’ll only reap all the benefits if you do it properly. You need to choose a supplier that fully understands and adheres to the process. That will prepare your car properly, apply the best quality vinyl and do a really thorough job so your car will look great, and the effect will last for a long time. And that supplier needs to fully understand your needs and follow them precisely.

At Icon Signs, we know all about car wraps and how to achieve the best outcome for every customer. We treat all our customers as unique and every job as special, so get in touch to enjoy the experience.