Bus Wraps .
The Elephant in the Road: Bus Wrap Design
With our bus wrap services, we are able to vehicle wrap or sign write buses for industries such as public transport, government agencies, commercial businesses, and private entities.
When there is a huge picture moving along the street, or perhaps it has just stopped outside your window, it is not going to be ignored. Motor vehicles, after all, are pretty mundane things and we are completely accustomed to seeing wheeled boxes dressed in silver, white, black, blue, or red pootling around the place. Even buses. They might be exciting to a child because they are bigger than everything else, but to an adult, the bus only grabs your attention if you were hoping to catch it but you’ve missed it.
Unless that is, this bus is not dressed as other buses. Maybe it’s a full bus wrap, decked out in different colours from the norm. Maybe there is branding all over it: a product of some kind. And maybe the artwork is all over the windows too. How can they do that? How can they see out?
What you are witnessing is bus wrap advertising, and, to use marketing jargon, it’s a powerful medium. That is to say, it’s an effective way of doing things. It’s a form of outdoor advertising with vehicle signage. Read More
What is This Thing Called Outdoor Advertising with Bus Wraps?
Bus wrap design is part of the greater scheme of things in the world of, yes, outdoor advertising. That is to say, advertising that does not take place within your four walls, on your computer, TV, radio, or delivered through your letter box. It is out there where people are, where the world is going about its business, and a bus is a great place to put your message. It’s big, so it has scope to accommodate your name and message at a noticeable size. As a bus moves around the city or from town to town, it takes the names and messages with it, giving the owners widespread publicity.
Perhaps the reason more people don’t use a bus wrap as part of their marketing strategy is that they don’t realise how easy it is to do and how effective it can be. Easy to do, that is, for a professional company such as Icon Signs. It takes multiple skills and considerable talent to do this well. And it is very much a part of what we do.
How Do You Do Bus Wrap Advertising?
It starts with the customer, obviously. You have a product or service, a message you want to convey to as much of the world as possible, as cost-effectively as possible. You bring your idea to us. We put it into a design program on a computer, work a bit of technological magic, and come up with a bus wrap design. That’s wrap with a W, the process of covering something with some sort of sheet – in this case, vinyl.
We print the design onto that vinyl. Then we apply it to the bus. That is to say, we attach it in such a way that it fits smoothly and firmly and it’s not going to move. It’s going to fit the bus like that stripy coat fits the zebra or the heavy-duty leather fits the elephant.
Contact Us and Let’s Get Started
To get your full bus wrap done, it is as simple as calling us or filling in the online enquiry form. Together we can work up a vehicle wrap design, including all the elements you want. Then our professional signage installers apply it to the bus. And there you go: the elephant in the road is what people are talking about, and it could be your business. Read Less
